Wednesday, August 8th, 2012

7 Ways To Spread The Word For Your Next Event

Promoting your events and meetings has become increasingly more competitive with the advent of better technology, social networking, and more connectivity. So, are you staying up on your game? After all, great events may never get noticed if no one knows about them.

At the Scottsdale CVB, our main goal is to be a resources for visitors and meeting planners. No one knows Scottsdale better than us, and we have trained professionals that can help you plan your next event in Scottsdale. From our specalists, here are seven ways you can spread the word about your next event:

  • Start a Twitter hash tag for your event. If you’re looking for a social network to latch onto, Twitter is it. Twitter is the best medium for spreading the word quickly about your event or meeting. One great way to utilize Twitter is to create a unique hash tag for your event. For instance, if your event is the Scottsdale Bowler’s Association annual event, you might create a hash tag like: #SBA2012 . Put this hash tag on every piece of promotional material, email or other collateral, and it will encourage Twitter users to include it when they tweet about the event. You can also use it to organize the conversation going during the event.
  • Integrate social sharing into your online event registration. Another great way to harness the power of social media is to include social sharing into your online even registration. A service like EventBrite does this for you. After you’ve registered, they encourage registrants to tweet or share on Facebook that they just registered for the event. This encourages the viral word-of-mouth that social networking is so good at.
  • Write guest posts about the event on relevant blogs. Start networking with influential bloggers in the industry of your event or meeting. It never hurts to ask if you can do a guest article on their blog about the event. Typically, you should write something educational or informative with a small plug, rather than a piece that only feels like a press release.
  • If it’s an annual event, create a Pinterest account. Pinterest is the hottest social network right now, and many younger and older women are using it to find information, tips, and how-tos about their hobbys and interests. By creating an account for your event, you can prompt attendees to post photos during and after the event, and you can post links to relevant area information like things to do in the area of your event.
  • Distribute your press release online. PRweb, PRlog, prnewswire, onlineprnews, and are all quality sites that will syndicate your press release across hundreds of different online news sources. I suggest picking one of the middle-tier premium packages for syndication. The free options don’t give you much in terms of features and links back to your event landing page.
  • Contact Universities and Colleges and offer student discounts. Graduating students are always looking to enhance and extend their knowledge of a topic in their respective fields. Contacting universities can be a great way to partner up with associations and departments that might be willing to buy a block of tickets.

There are so many different ways to spread the word about your next meeting or event, but these are some out-of-the-box ideas that are cheap and only require a little sweat equity to make them effective. What other ideas do you want to share? Post them in the comments section below!