A statewide crown jewel since its first production in the early 1970s, the Desert Financial Fiesta Bowl Parade will honor the Fiesta Bowl Organization's 50-year history on the traditional two-mile march through Central Phoenix. To celebrate the Fiesta Bowl's Golden Anniversary, the Desert Financial Fiesta Bowl Parade theme is "Gold Standard: A Commitment to CommUNITY," in honor of the organization's impact and support to bring Arizona communities together for 50 years. 

With the Desert Financial Fiesta Bowl Parade moving two weeks earlier, the state's highest-attended single-day event will enjoy the spotlight on Saturday, December 18. Admission is free to the public with premium and reserved seating now available for sale at $30. The Parade is broadcast live on Arizona's Family 3TV, online and through the AZFamily app.

Downtown Phoenix
Starting: 10:00 AM