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Scottsdale Travel News: November 2016

A BRAND-NEW EXPERIENCE

Travel trends evolve, and so do travelers – which is why the Scottsdale Convention & Visitors Bureau has transformed into Experience Scottsdale. After 18 months of research, development and testing in partnership with creative agency STRUCK, Scottsdale is unleashing a new name, brand, logo and advertising campaign.

     Along with the new name comes a new look, attitude and story about the destination. Scottsdale isn’t just somewhere you visit; it’s an experience – one that leaves you effortlessly revitalized at the end of your journey through outdoor adventure, relaxation and much more. This new image caters to today’s traveler, showcasing the best of what Scottsdale has to offer through a modern lens.

     Visit a totally revamped and vibrant website, www.experiencescottsdale.com, where you’ll discover the desert is hot, dangerous and wild – but it’s also exactly what you need right now. For media information, contact Brian Wright at bwright@experiencescottsdale.com or 480-424-1958.

FOODIE FANATICS UNITE IN SCOTTSDALE

Scottsdale is emerging as one of the hottest foodie cities in the country, and an upcoming event is about to celebrate that in a big way. Great food, clever cocktails, elite chefs and a fun atmosphere – what more do you need? Head to Salt River Fields at Talking Stick Nov. 4-6 for the AZcentral Food and Wine Experience. Now in its second year, this eclectic event will feature some of the best chefs in Arizona – like James Beard nominee Charleen Badman of FnB, Arizona-grown Matt Carter of The Mission and Paris-trained Jacques Qualin of J&G Steakhouse – as well as celebrity chefs like Mario Batali, Alex Stratta and Scott Conant. There’s something here that fits your style, whether it’s a wine tasting, a scotch and steaks happy hour or sinking your teeth into classic American barbecue paired with the perfect beer. For media information, contact Cynthia Dunne at cynthia@fleurcomgroup.com or 602-570-7828.

CAR LOVERS REJOICE – BARRETT-JACKSON, AUTO WEEK ARE COMING

Every year, car fanatics from all over the world descend on Scottsdale to witness the greatest collector car auction and show on Earth. Whether you’re a high-roller looking to throw down a small fortune to buy the rare care of a lifetime or you just appreciate gazing at the finest new and classic cars, the Barrett-Jackson Collector Car Auction is the premier event of its kind.

     From Jan. 14-22, 2017, WestWorld of Scottsdale will host this legendary spectacle, which has been part of the fabric of Scottsdale for 47 years. The 2016 auction resulted in 1,469 vehicles sold for a staggering $102 million in gross sales, and the event was attended by about 350,000. Not only is the event a great tourist draw and fun for all ages, but it has an exceptional impact on the economy. Each year, the event generates about $170 million in economic impact for the state.

     Barrett-Jackson has it all, from celebrity sightings and cars from classic Hollywood movies to a carousel, a rodeo and even a small racetrack where you can watch up close as heavyweight muscle cars put the pedal to the metal. For media information, contact Megan Jones at mjones@barrett-jackson.com or 480-421-6694.

     But that’s not all. Scottsdale has an entire week devoted to these events – Scottsdale Collector Car Auction Week. In addition to Barrett-Jackson, car enthusiasts will find their way to the Russo & Steele auction at Salt River Fields at Talking Stick (Jan. 18-22), the Gooding & Company Collector Car Auction at Scottsdale Fashion Square (Jan. 20-21) and Bonhams: The Scottsdale Auction at the Westin Kierland Resort & Spa (Jan. 19). For media information, contact Brian Wright at bwright@experiencescottsdale.com or 480-424-1958.

RENOVATED AND REJUVENATED RESORTS GRACE DOWNTOWN

In Scottsdale, there’s a persistent drive to be the best. That’s why the city’s numerous hotels and resorts never rest on their laurels when it comes to providing guests with a memorable experience. Part of the charm of two of the recent facelifts is in the location – walking distance from downtown’s most iconic landmarks, such as Scottsdale Fashion Square, Old Town Scottsdale and the Scottsdale Waterfront.

     An extensive renovation is underway for all 194 rooms at The Saguaro Scottsdale, set to be completed this fall. The new-look rooms will feature white walls and linens with natural woods, art in soft pastel colors and 42-inch flat screen TVs. The hotel also bolstered its meeting space and now has a total of 12,400 square feet. For media information, contact Dennis Park at dpark@thesaguaro.com or 480-308-1100.

     What’s in a name? Sometimes, it’s a lot. After 17 years as the Chaparral Suites, the hotel at the corner of Scottsdale and Chaparral roads will again carry the Embassy Suites moniker, this time as the Embassy Suites by Hilton Scottsdale Resort. But it’s not just the name change that matters – it’s what goes along with it. The 15-acre property underwent a $25 million renovation, including 312 upgraded suites and multi-room executive and VIP suites. The hotel now boasts 60,000 square feet of flexible meeting space, including an 11,200-square-foot conference center. For media information, contact Todd Muilenburg at todd.muilenburg@hilton.com or 480-421-5527.

ASIAN FUSION AND JAPANESE RESTAURANTS BRINGING SPICE TO SCOTTSDALE

You already know your favorite spots to go for Italian, Mexican and modern American fare. Looking for something to challenge your global palette? Look no further than Scottsdale.

     Dive into authentic Japanese ramen noodles at Hot Noodles, Cold Sake, which opened in North Scottsdale in July 2016. Chef Josh Hebert was already well-known in Scottsdale for Posh Restaurant, where his once-a-week ramen offerings drew a cult following. Now Hebert, who lived and cooked in Tokyo, is serving up Japanese ramen six days a week with flavors including goma, shoyu, miso, shrimp and vegan ramen. His restaurant also serves salads, gyoza, edamame, beer and sake. For media information, contact Brian Wright at bwright@experiencescottsdale.com or 480-424-1958.

     Set to open at the end of October, Zen Culinary is a brand-new Asian fusion concept brought to Scottsdale by owner Rachel McAuley, who was born and raised in Thailand. McAuley tabbed Valley favorite Kelly Fletcher as her executive chef. Fletcher spent the last decade at Tempe mainstay House of Tricks, has French training and spent time at the James Beard House. Zen Culinary will specialize in authentic Thai, Chinese, Japanese, American and fusion cuisine. The dishes will strive to have balance in flavors, spice and texture. For media information, contact Brian Wright at bwright@experiencescottsdale.com or 480-424-1958.