The Insider's Guide to Barrett-Jackson 2027 Scottsdale Auction

What started as a simple meeting between two car buffs, Tom Barrett and Russ Jackson, in Scottsdale in the early 1960s has grown exponentially over the years into one of the world’s most prestigious and highly anticipated collector car auctions. Over the course of nine days, more than 2,000 cars and 1,000+ pieces of automobilia are on display – that’s a lot of ground to cover. Here are some tips to help you make the most of everything the Barrett-Jackson Collector Car Auction in Scottsdale has to offer.

Must-See Highlights

By all means, start with the main attraction – the cars. Browse the lots and pick out your favorites before they hit the auction block. Next, check out the Exhibitor Marketplace and automobilia collections, which include everything from hood mascots and racing posters to gas pumps and garage relics. Other can’t-miss highlights include interactive sponsor displays, a Festival of Food, and the Performance Track, featuring thrill rides and hot laps. And new this year, the event will feature live auction action on all nine days!

Tips for First-Timers

  • Plan to attend more than one day – there’s simply too much to see and do!
  • Use a rideshare service like Uber or Lyft to avoid waiting for parking and shuttles.
  • Be sure to attend at least one auction – it’s a thrilling experience you won’t want to miss (and it’s included in your ticket price).
  • On the off chance it rains, go anyway! More than 1 million square feet of the auction is under cover.
  • Keep your eyes peeled for celebrities, who are often there to buy or sell automobiles.

Tickets & Packages

Single-day tickets and all-week passes are available, with discounted pricing offered for children (ages 6-12), seniors (55+), students, members of the military, and first responders. Save money by purchasing tickets online in advance. Kids 5 and under are free. 

VIP packages also are available, including the Craig Jackson Sky Box experience, Luxury Lounges, and Staging Lanes. The Craig Jackson Sky Box is the ultimate event ticket and includes 3-day Craig Jackson Skybox access, premium vantage point of the auction block, gourmet culinary offerings, a premium hosted bar, bidder badge with approved application, and much more.

Directions & Parking

The event is located at WestWorld of Scottsdale, just off SR-101 at Frank Lloyd Wright Blvd. (northeast corner between Frank Lloyd Wright Blvd. and Bell Rd.). Directional signage will guide you to limited general parking at WestWorld as well as overflow lots. Both paid and complimentary parking options are available, and there is a free shuttle that will take you from the lot to the entrance. If you’d like to avoid parking altogether, a special area for rideshare pick-up and drop-off is located near the main entry.

Where to Stay

Properties in close proximity to the auction include: 

Click here for a full list of Scottsdale accommodations. 

 

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