On Sept. 21, the Scottsdale Convention & Visitors Bureau launched a new travel destination brand, advertising campaign, website and company name – Experience Scottsdale – all of which resulted from our extensive rebranding process.

You are invited to join us at one of our workshops in late October to get an in-depth look at the process, research highlights and testing results from the masterminds behind our new brand, STRUCK.

Workshops are free and open to anyone in the community, but seating is limited. Workshops will be tailored to each audience, so please select which best describes you:


I am an Experience Scottsdale member or tourism partner, or a City of Scottsdale or Town of Paradise Valley employee or government official.

I am a Scottsdale-area resident.