theONswitch

theONswitch crosses the digital divide, using conventional and digital media to create awareness, build communities, generate excitement and viral buzz, and grow businesses. We've worked with retailers, hospitality companies, service businesses, the leisure industry, and many others. CEO Nancy A. Shenker also publishes a travel website (BleisureLiving.com).  She also writes a regular column for StreetFight.com (where she covers multi-location brands, agencies, and technologies). Her podcast, Age Blind, deals with intergenerational commonalities and how we can work together better.