Experience Scottsdale’s mission is to promote the Scottsdale area as a luxury destination for meetings, events and leisure travel. In doing so, we invite people from all over the country and world to visit and meet in Scottsdale.
At this crucial time in our nation’s history, the team at Experience Scottsdale supports the Black and Asian American Pacific Islander communities and movements to spotlight and eradicate systemic racism and longstanding racial injustice, violence and exclusion in our country. Like much of the nation, our community is not free from discrimination and inequality.
Yet people of all races, sexual orientations, gender identities, religions, abilities, ages, backgrounds and experiences not only visit Scottsdale but also call Scottsdale home. They include our employees, colleagues, neighbors, family members and friends. Experience Scottsdale is fully committed to listening, learning and advocating so that marginalized groups are respected and represented within our community and so that all people, no matter their differences, feel safe and welcome in Scottsdale.
Experience Scottsdale proudly promotes Scottsdale. We proudly celebrate the diversity of our community members and visitors. And we proudly commit to seeking a more inclusive and equitable future for our organization and community.
In the summer of 2020, protesters took to the streets across the country, including in Scottsdale. The national conversation around race shed light on the importance of cultivating a diverse, inclusive and equitable tourism industry. In response, Experience Scottsdale formed a staff-led Inclusion, Diversity & Equity Advocacy (IDEA) Committee to instill those values into the fabric of our organization. We hired a local DEI consultant to work in tandem with the IDEA Committee and further these efforts, providing marketing assessments, leadership support, and forthcoming training for our staff, board of directors and members.
Internally, Experience Scottsdale has engaged our team on discussions about diversity, equity and inclusion. A monthly educational series – each session focusing on a different topic – has helped inform and inspire our staff. We also have adjusted our hiring and recruiting practices to tap a more diverse candidate pool.
We have made changes with our marketing, partnering with photographers to capture diverse perspectives that are more reflective of our visitors for our website, email campaigns and social media channels. We’ve published new stories on our website to highlight unique voices in our community. And to ensure people of all abilities can easily access our content, we have added a new accessibility tool that customizes browsing experiences on both the mobile and desktop versions of ExperienceScottsdale.com.
Externally, we have become more vocal in our support of social justice with the hope that our community embraces meaningful and sustainable change. Our president and CEO signed Destinations Internationals’ Equity, Diversity & Inclusion CEO Pledge and issued a letter of support for Scottsdale’s Anti-Discrimination Ordinance, which passed in April 2021.
We have expanded our business connections to include the Arizona Hispanic Chamber of Commerce, OneCommunity and the National Blacks in Travel & Tourism. Such partnerships have allowed us to diversify our client base as well.
Experience Scottsdale recognizes that the steps we have taken since 2020 have been long overdue. This is only the beginning of our journey, and there is still more work to be done. Experience Scottsdale is committed to continuing down this path so that our organization, brand and community embrace and welcome all.