For fans — golfers and non-golfers alike — the annual WM Phoenix Open (WMPO) truly lives up to its nickname, the “Greatest Show on Grass.” In addition to welcoming some of the biggest names in golf, the tournament is the best-attended event on the PGA TOUR, drawing more than 500,000 enthusiastic spectators each year.
As one of the first stops on the PGA TOUR calendar, the WM Phoenix Open kicks off the season with unmatched energy. Nowhere else do fans play such a starring role — especially at the legendary 16th hole, affectionately dubbed “The Coliseum,” where the crowd’s roar has made it the loudest hole in golf.
The weeklong event returns to TPC Scottsdale from Feb. 2–8, 2026.
Whether you’re there to cheer with friends (don’t miss the 16th hole!) or to catch world-class golf up close, read on for our insider tips to make the most of your WM Phoenix Open experience.
WHERE IS THE PHOENIX OPEN PLAYED?
The WM Phoenix Open takes place at TPC Scottsdale, located at 17020 N. Hayden Road, Scottsdale, AZ 85255.
DO I HAVE TO PAY FOR PARKING?
No! There are a variety of free parking lots with shuttles to the event.
|
Lot |
Location |
Shuttle / Service Days & Times |
|---|---|---|
|
Lot A – WestWorld Sports Complex |
From Loop 101 eastbound: exit at Frank Lloyd Wright Blvd → north to Bell Rd → east to 94th St → entrance. From Loop 101 westbound: exit Bell Rd. |
FREE shuttles from Lot A operate Monday–Sunday, 7 a.m.–11 p.m. |
|
Lot B – Salt River Fields at Talking Stick |
At Loop 101 & Via de Ventura. Shuttle to/from tournament entrance. |
FREE parking with shuttle service Wednesday–Sunday, 9 a.m.–6 p.m. |
|
Lot C – WestWorld (Limited) |
Located at WestWorld Sports Complex via Thompson Peak Parkway. |
Open Thursday–Sunday for the public. |
|
Lot R – Rideshare / Drop-Off & Pick-Up |
Rideshare designated at Bell94 Sports Complex (Lot R) at ~94th St & Bell Rd. |
Use Uber/Lyft drop-off & pick-up here. |
Key Notes & Tips
- Arrive early: Especially Thursday and Friday mornings if you want premium viewing spots (especially near the famed 16th hole). Shuttles have heavy load earlier in the day.
- Follow signage: Road and lot entry routes may be updated each year — check the “Know Before You Go” page on the official tournament site.
- Traffic & arrival: Because of the large crowd, allocate extra time for travel and shuttle boarding.
- Rideshare option is strong: Parking is free at the lots listed above, but rideshare pickup/drop-off at Lot R is efficient for avoiding some traffic.
- Valet / Reserved / Hospitality parking: For premium ticket holders or hospitality packages there are designated valet lots (Lots 1-8 etc).
HOW MUCH ARE TICKETS?
- Monday-Tuesday - FREE
- Wednesday | Thursday | Sunday - $75 + fees
- Friday | Saturday - $125 + fees
- $4,050 for the week. Includes 4 credentials per day for a specified hospitality venue.
- Full-week suite is $70,000.
- Includes (34) suite credentials/day Tuesday-Sunday
- 6-Pack option: $14,450 for (6) credentials/day Tuesday-Sunday
- Daily single credential: $555 per credential/day Tuesday-Sunday.
Ticket prices and availability are subject to change. For the most up-to-date ticket information visit WMPhoenixOpen.com.
TELL ME ABOUT THE 16TH HOLE
Known as the loudest hole in golf, the par-3 16th at TPC Scottsdale’s Stadium Course is unlike anything else on the PGA Tour. Enclosed by grandstands packed with thousands of energized fans, this iconic hole delivers a stadium-like atmosphere that’s equal parts golf and spectacle. The excitement peaks during Saturday’s third round, when securing a general admission seat can mean a long—and lively—wait.
CAN I PURCHASE TICKETS WHEN I ARRIVE?
On-site ticket purchase may be available at the tournament entrance and participating partner retail outlets — check the official site or with the tournament for current availability.
CAN I BRING A BAG INTO THE GAME?
No opaque bags larger than 6″ x 6″ x 6″ — including carrying cases, backpacks, camera bags, and chair bags — are permitted through the gates. Clear plastic, vinyl, or other see-through bags may not exceed 12″ x 6″ x 12″. Bags larger than these dimensions will not be allowed. You can view the full list of non-approved bags here.
WHEN DO THE GATES OPEN?
The gates open at 7:00 a.m. (local time) daily. On Friday only, an additional entrance opens at 7:30 a.m..
WHEN IS THE BEST TIME TO GO?
Our favorite days to attend are Wednesday, Thursday, or Sunday. You might expect Sunday’s final round to draw the biggest crowds, but it’s actually one of the calmer days — many fans are home getting ready for the Super Bowl. And don’t forget, admission is free on Monday and Tuesday!
IS THERE FOOD AT THE TOURNAMENT?
Yes — there is food available throughout the grounds. Concession stands are marked on the map. Most food vendors operate cashless payment methods, but please check on-site for current payment options.
WHAT IS THE COORS LIGHT BIRDS NEST?
The Coors Light Birds Nest is one of the premier concert experiences of tournament week, featuring major headliners Wednesday through Saturday. This 21-and-over event offers an electric atmosphere that sells out quickly each year, so don’t wait to get your tickets. Gates open at 3 p.m., with the headliner taking the stage around 8:30 p.m. each night.
HOW DO I WATCH THE WM PHOENIX OPEN ON TV?
If you can’t make it in person, the WM Phoenix Open is televised nationally on Golf Channel on Thursday and Friday. On Saturday and Sunday, coverage begins on Golf Channel and later transitions to CBS. Times vary by day—check your local listings or the tournament’s official schedule.
If you still have questions or want a deeper look at everything the WM Phoenix Open has to offer, be sure to visit the tournament’s official website and FAQ section for the most up-to-date spectator information.
